Who: Hip-hop artist coop (stylized all lowercase) delivers captivating, emotional lyrics atop melodic production. Born Cooper McVay, the North Shore artist grew up playing drums and guitar before turning his focus to songwriting and audio engineering. Heavily influenced by Kid Cudi, Lil Wayne, Nirvana and more, Coop now blends elements of grunge with head-bopping hip-hop 808s to create a punk-fueled, auto-tuned style unlike any other.
Responsibilities: Lead artist management, development, creative direction, and marketing. Develop fanbase and listenership, increase show bookings, and oversee the recording, production, mastering, sequencing, & marketing of artist projects.