Who: Jean-Luc is a Manhattan-based alternative hip-hop/pop artist, singer, and songwriter.
What: Jean-Luc needed an immersive pop art experience to announce his new single 'FMLYD', so with the help of video director Jared Brill and art director Brandon Elias, I ideated and produced a music video, photoshoot, and accompanying marketing campaign to announce Jean-Luc’s release.
When: March 2016
Role: Producer & Consultant
As producer, I managed pre-production through post-production calendars, oversaw budget, selected production locations, co-lead creative direction, edited script, hired cast and crew, and staged choreographed dance routine.
Hired local social influencers to star in music video as models to boost interest and viewership upon project release. Garnered thousands of additional views and engagements from influencers posting about their experiences.
Hired behind-the-scenes photographers to produce photography and gifs that were used in a social media campaign in September 2016. Campaign successfully increased awareness and interest in the music video. Garnered the attention of numerous local media outlets and blogs.
Photography by Mike Schwarz