Jean-Luc

Who: Jean-Luc is a Manhattan-based alternative hip-hop/pop artist, singer, and songwriter.

What: Jean-Luc needed an immersive pop art experience to announce his new single 'FMLYD', so with the help of video director Jared Brill and art director Brandon Elias, I ideated and produced a music video, photoshoot, and accompanying marketing campaign to announce Jean-Luc’s release.

When: March 2016

Role: Producer & Creative Consultant

As producer, I managed pre-production through post-production calendars, oversaw budget, selected production locations, co-lead creative direction, edited script, hired cast and crew, and staged choreographed dance routine. 

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Streetwear is King

Successfully integrated local streetwear brands Farwell Clothing and OHKAY clothing into the music video in exchange for styling assistance, leveraged production costs, and clothing for the production.

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Micro Influencers

Hired local social influencers to star in music video as models to boost interest and viewership upon project release. Garnered thousands of additional views and engagements from influencers posting about their experiences.

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Guerrilla Content

Hired behind-the-scenes photographers to produce photography and gifs that were used in a social media campaign in September 2016. Campaign successfully increased awareness and interest in the music video. Garnered the attention of numerous local media outlets and blogs.

Photography by Mike Schwarz