Who: Location-based social media application.
What: PinOn is a small fish in a big pond and they were looking to make a big splash with their their new 'one-click' storytelling feature. So, In August 2018, they enlisted my help to add some flair to their marketing campaigns and create a once-in-a-lifetime event experience for influencers (all on a budget under $5,000). The goal: make a small budget feel big, compete with the big social media players, and get influencers excited about their new features.
Where: Boston, MA.
When: August 2018
Role: Consultant, Creative Director, Event Producer
For the event, I oversaw flyer creation, wrote the event copy, and creatively directed all marketing material in connection with the event. The flyer was distributed to more than 300 influencers ranging in size from 10K followers to 600K followers. As a result, the event sold out in one week.
I helped acquire the venue, laid out the interior decoration and enlisted the help of Boston native, DJ Snax to provide the perfect party music. Additionally, I contracted two up and coming artists, nic violets and Kingfrom98 to give a performance. Below are a selection of photos featuring influencers in front of our custom PinOn photo background.