Who: Technology Start-up
What: PinOn is a small location-based social media application based out of Boston, MA. In August 2018, they enlisted my help to add a creative flair to their marketing campaigns and create a once-in-a-lifetime event for influencers, all on a budget under $5,000. The project was a major success within the local and regional communities; we made their small budget feel big, increased their user base by over 500% in 2 weeks, and got notable influencers excited about their new 'one-click' storytelling feature..
Where: Boston, MA.
When: August 2018
Role: Consultant, Creative Director, Event Producer
I lead creation direction, including writing and designing the event flyer, overseeing promotional video creation, and leading the interior design of the event space. The flyer was distributed to more than 300 influencers ranging in size from 10K followers to 600K followers. As a result, the event sold out in one week.
I acquired the venue and enlisted the help of Boston native, DJ Snax to provide the perfect party music. Additionally, I contracted two up and coming artists, nic violets and Kingfrom98 to give a special live performance for our guest’s enjoyment. Below are a selection of photos featuring influencers in front of our custom PinOn photo background.