Rémy Martin: Ground’s Melody
Rémy Martin and 6LACK team up for Ground’s Melody, a new series exploring excellence from the ground up. As the creative media lead, I was tasked with ideating and executing culture-breaking media activations to drive site traffic, brand awareness, and social conversation. Through first-to-market activations with Billboard, NTWRK, and Ben Baller, we successfully amplified Rémy Martin’s core product suite and and celebrated their dedication to hip-hop culture and music.
Rémy Martin: NTWRK X Ben Baller
To celebrate collective excellence and hip-hop culture, Rémy Martin teamed up with NTWRK to give consumers a once-in-a-lifetime opportunity to rep their hometowns proudly by securing a custom chain designed by celebrity jewelry Ben Baller. We worked with NTWRK and Ben Baller to create 4 custom, diamond-encrusted Keys to the city chains; two for Atlanta and two for Chicago. In a cinematic NTWRK episode, Ben Baller presented the Key To The City chains to a hometown hero in Atlanta and Chicago, courtesy of Rémy Martin.
Results: 4x diamond encrusted chains, 45,000+ live viewers, 10,000+ entries
Creative Team: Trevor Kaminski
Rémy Martin: Billboard Uncharted
Though many of Atlanta’s marquee artists frequent the top of the Billboard charts, there is always rising talent that's pushing the envelope and redefining the sounds of the city. In order to celebrate hip-hop’s collective excellence, we ideated a collaboration between Billboard and Rémy Martin that aimed at spotlighting Atlanta's rising R&B and Hip-Hop stars. This activation revolved around using Billboard’s proprietary music data to create branded music charts aimed at identifying and spotlighting up and coming artists from key cities. Additional media components included branded articles and branded video content.
Results: 40x Independent artists highlighted, 460x Engagement Benchmark
Creative Team: Trevor Kaminski
Work completed while employed at Mediahub Worldwide